Privacy policy

1. Data controller

Melck Mascotas, run by Melany Márquez and based in Barranquilla (Atlántico, Colombia), is the controller of your personal data. You can contact us through the channels listed at the end of this document.

2. What data we collect

We only collect what is needed to help you and for the tag to do its job:

• Contact details: name, phone or WhatsApp number and, if you give it to us, email address.
• Messages and conversations you send us on WhatsApp or other social networks.
• Order details: chosen product, name for the tag and delivery details.
• Your pet's details: name, photo, description and any notes you want to show.
• Home details: address or location, if you choose to show it in the profile.
• To verify that you are the person responsible for a pet, we may ask for the last four digits of your ID number; we do not store the full number.
• Tag scan data: date, time and approximate city, inferred from the IP address.

3. What we use the data for

We use your information to:

• Answer your inquiries and manage your orders and shipping.
• Activate your tag and show your pet's profile when someone scans it.
• Notify you when the tag is scanned or when your pet is reported as lost.
• Keep the service secure and prevent misuse.
• Meet legal and accounting obligations.

4. What people who scan the tag see

The public profile may show your pet's name and photo, a button to contact you by WhatsApp or phone, the notes you enabled and your home location. You decide what information to include and can update or remove it at any time.

5. WhatsApp and third-party services

WhatsApp conversations are processed through Meta's WhatsApp Business platform, which handles them under its own policies. To run the site we use hosting, database and email providers and, when available, payment providers. They only receive the data needed to provide their service. We do not sell your personal data.

6. Retention

We keep your data while you have an active tag or a relationship with us, and afterwards for as long as the law requires (for example, for accounting purposes). Then we delete or anonymize it.

7. Your rights

As a data subject you can:

• Know, update and correct your data.
• Ask for proof of the authorization you gave us.
• Find out how we use your data.
• Revoke your authorization and request deletion of your data.
• File complaints with the Superintendence of Industry and Commerce (SIC).

8. How to exercise your rights

Write to us through any of our channels with your name and the phone number you registered with. We will answer your request within the legal deadlines. To have your data deleted, see also the data deletion page.

9. Security

We apply reasonable technical and organizational measures to protect your information, such as encrypted connections and restricted access. No system is completely foolproof, but we work to reduce risks.

10. Minors

Our services are aimed at adults. If you are a minor, ask a responsible adult to register and place orders.

11. Changes to this policy

We may update this policy. The current version is the one published on this page, with its update date.

12. Contact

For any question about this document or about your data, write to us through one of these channels:

• WhatsApp +57 300 5309599
• Email melckmascotas@gmail.com
• Instagram @melckmascotass
• TikTok @melckmascotas